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The effect of the downturn on the mature Czech industry arguably bore greater resemblance to Western European markets. Links of London ontrade sales believed to account for more than twothirds of traded beer volumes in the country, a significant drift to value took precedence in , which upset the trend towards premiumisation. Up until , premiumisation was largely driving growth within the beer industry. The wine industry is expected to comfortably outperform beer and spirits to in terms of growth with younger Czech consumers in particular, who are increasingly consuming more wine. Although the downturn Links of London Flip Flop 3 FlowerS Charm ensuing retracements in nonessential expenditure will continue to affect wine sales over the neartomedium term, it has a fairly strong longterm outlook. Per capita wine consumption is estimated at less than litres per annum. Soft Drinks Soft Drink Sales Carbonates annual volume sales growth to of Fruit Juice annual volume sales growth to of Bottled Water annual volume sales growth to of ef estimateforecast including both still and sparkling varieties. Source Czech NonAlcoholic Drinks Producers Association, trade press, estimates Premiumisation will continue to drive growth in soft drinks over the forecast period to as headline volume sales grow modestly inkeeping with the Czech Republic’s standing as one of Central Europe’s most mature food and drink markets. Therefore, a return Links of London Flutter & Wow 18ct Gold Stiletto Earrings momentum in value sales across the core soft drinks segments will require consumer confidence to strengthen with the current lull unemployment remains elevated at nearly in household expenditure dampening demand for highermargin soft drinks. The wider soft drinks industry’s progression away from lowcost carbonates to healthier segments like bottled water and fruit juices is expected to continue gathering momentum over the forecast period. With this in mind, most of the investment into soft drinks to is likely to centre on the outperforming segments. Hot Drinks Coffee annual value Links of London Four LeaF CloveR Charm And Coffee Sales sales growth to of Tea annual value sales growth to of Coffee is the most consumed hot drink in the Czech Republic by some distance and headline coffee sales are food, drink, tobacco. ef estimateforecast. Source Czech Statistical Office, Czech National Bank, expected to outperform tea sales through to .