GroupM, for example, bumped up its US spending outlook to . growth, following a . increase Links of London and a . drop in . While everything appears to be coming up roses with advertising, threats that consumers might cut their cable cords has Wall Street worried silly. Wall Street frets about cordcutting set AS BEGAN, being dependent on advertising was a bad thing in the television business, while subscription revenue was good as gold. Going into , the shoe might be on the other foot. The smart money is bullish on the resurgent ad market staying strong, but Wall Street is concerned that digital marauders ranging Links of London E Charm Netflix to Google will disrupt what has been a steady stream of sub fees. Though the overall economy remains uncertain, TV advertising revenue is surging, and outlets that looked like road kill a year ago particularly local stations are posting doubledigit gains even after the frenzy of political spending has subsided. Madison Avenue media buyers recently raised their forecasts for spending. GroupM, for example, bumped up its U.S. spending outlook to . growth, following a . increase in and a . drop in . "Television and online media have been the primary beneficiaries of the rebound in spending," said Rino Scanzoni, chief investment officer of GroupM. "Moderately accelerated growth is anticipated in , as corporations with significant cash reserves deploy investment in marketing and advertising to drive topline Links of London D Charm." During the strong upfront market, the networks quickly sold a higherthannormal share of their commercial inventory for the broadcast year as they looked to lock in prices that were up by nearly . Those prices proved to be a bargain. In the scatter market, where commercials are sold closer to air time, prices were up as much as . What happens next At the annual UBS Media and Communications conference in December, CBS' ebullient CEO Leslie Moonves predicted that the scatter market would remain strong through the rest of the TV season. "That means the upfront should be even better this year," he said. This year's upfront will be missing a familiar face Jon Nesvig, who headed ad sales for Fox for more than years and has been replaced by Toby Byrne. ABC will be showing off its first upfront slate under Paul Lee, while the new team at Comcast tries its hand at repairing NBC's schedule. Indeed, assuming the yearlong review of the transaction closes, Comcast's leaders will be feeling the effects of buying NBC Universal, links of london sale means managing talent, wrangling talkative affiliates, and learning new businesses like international, theme parks and motion pictures. Depending on what concessions the government gets, Comcast will also be taking charge of HuIu. Also under new management are Lifetime and Travel Channel.
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